Conversion Rate Optimization
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Conversion
Rate Optimization (CRO) supports site performance by improving the
ratio of site visitors converted into actual customers. CRO also assists
in increasing sales, Click-through rates and other undefined goals
without having to increase the amount of traffic coming to your website.
Conversion rate results also influence ROI from every traffic source and campaign you run; so the higher your conversion rate, the better your ROI will be.
CRO improves nearly every other aspect of digital marketing by increasing the value of your website to each visitor. The continuous change is due to permanent improvements within your CRO and it lasts long after testing is complete. This way, even if you decided to build a whole new website four years from today, you would still retain and be able to use the results from all tests that were run now. The information would still be a knowledge bank of optimal practices useful for your next venture.21
Companies analyzed
12
Market analysis
16
Content auditing
10
Customer auditing
13
Event tracking
15
In-page analytics
Our CRO analysts use the best tools in the industry for collecting
and visualizing data in order to make the quickest and the most
effective decisions. We also do so in such a way that you don’t need to
update or make changes to your website code every time an on-site test
is created.
We offer the most effective CRO techniques, A/B split testing,
multivariate testing, as well as various other methods such as changes
in site layout, proximity, color, fields and journey paths. We utilize
all of this information until we determine which combination of the
above produces the highest conversion rate.
Using a test-focused approach, we make sure to obtain the best
results specific to your company. Our team will constantly test and
enhance all aspects of your website, checking (and re-checking) what
works and what doesn’t in order to turn more of your visitors into
converted customers.
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